News

July 24, 2013 | Relevate Hires Auto Industry Expert Yen Sullivan

Relevate® announced today that automotive industry expert, Yen Sullivan, has joined the senior leadership team as vice president, product strategy. She will lead product strategy and management across the organization with a focus on developing marketing data applications for the automotive industry.

JULY 10, 2013 | Wireless Phone Number Identification for New FCC Regulations

New changes in effect October 16, 2013 require written consent from consumers and proper identification of wireless telephone numbers to comply with new regulations.

June 1, 2013 | Not All Data Is created equally

Direct Marketing News invited seven senior B2B marketers to a conversation about data capture, management, and optimization strategies for customer acquisition and retention including Peg Kuman, Vice Chairman of Relevate.

May 6, 2013 | Relevate Introduces New Marketing Data – Motorcycle ID

Motorcycle ID is a brand new comprehensive VIN-driven database for marketers who have products or services to sell to motorcycle owners. Data is selectable by make, model and year of the over 200 motorcycle makes on this extensive file of 4.5 million motorcycle owners.

April 4, 2013 | Relevate CEO Accepted into 2013 Class of MindShare

Relevate®, a leading marketing data services provider, announced today that its CEO, Steven Rao, was selected to be a part of incoming 2013 class for MindShare, an exclusive organization designed for CEOs of the most promising high tech companies in the Washington, DC metropolitan area.

February 26, 2013 | Relevate Vice Chairman to Present Session at IAPP

Peg Kuman will present a session titled Preventing the Pitfalls of Data Gone Wild: Data Governance Done Right, March 6-8, 2013 in Washington DC.

December 5, 2012 | AT NCDM: BIG DATA OR BIG PROBLEM?

As marketing data sets continue to grow while remaining fragmented across many organizations, data governance has become one of industry’s most serious challenges, according to a panel discussion, including Peg Kuman, at the Direct Marketing Association’s National Center for Database Marketing conference and expo.

October 31, 2012 | Relevate’s Auto ID Now Available with Intent to Purchase Data

Auto ID, the comprehensive VIN-driven database for automotive leads, mailing lists and data intelligence has been appended with data indicating intent to purchase a new or used vehicle.

October 29, 2012 | Relevate Vice Chairman Teaches DMA’s Newest Certification Program

Peg Kuman, vice chairman of Relevate, teaches the newest program offering of the Direct Marketing Association, The Institute for Marketing Data Governance and Certification. This three-day course is offered in San Francisco, CA November 7-9, 2012 and in New York, NY December 12-14, 2012.

October 8, 2012 | Relevate CEO to Moderate Panel at iStrategy Conference

Steven Rao, chief executive officer at marketing data solutions provider Relevate®, will moderate a cross channel marketing panel at this week’s iStrategy digital conference being held at the Donald E. Stephens Convention Center in Chicago. The panel will discuss how firms are tackling cross-channel marketing in a customer-centric world.

August 13, 2012 | People in the News – Damon Horst Promoted to Chief Technology Officer

Telematch, Inc. announced today that Damon Horst has been promoted to chief technology officer for business units Relevate and Farm Market iD®. Horst has been with Relevate and Farm Market iD for over 10 years, where he has led development teams that create highly accurate and responsive marketing data products such as Auto ID, New Movers ID and Farm Market iD.

July 19, 2012 | Relevate Automotive Ownership Marketing DB Grows by 30 Percent

Automotive dealerships, service centers, warranty companies and others that need information on vehicle ownership can access new auto leads and gain insight about current customers with this newly updated and significantly larger pool of vehicle ownership data. The database has grown from 120 million to over 156 million vehicle records in 85 million households.

June 20, 2012 | Relevate Unveils Expanded Database for Email Append Services

Relevate has enhanced its email database services resulting in double the number of available email addresses and suppression addresses for client append projects. A limited time pricing discount is available to all current and new clients to utilize this expanded database and Relevate’s email append services.

May 4, 2012 | Relevate Wins Best of Show at ATA Convention

Relevate was awarded Best of Show at the 2012 ATA Convention and Expo in Hollywood, Florida this week. Relevate has been an exhibitor at the conference for more than 10 years to showcase Telematch® phone append and other marketing data services to the customer contact industry.

March 14, 2012 | New Movers ID Mailing List Increases by 80 Percent

Over the past year Relevate has added several new sources to New Movers ID, the most comprehensive new movers mailing list source since 2006. Each year 16% of the U.S. population moves, including one in three renters.

February 16, 2012 | 2012 Political Campaigns Rely on MultiChannel Data

Political consultants, campaign managers and strategists are looking for every available touch point to reach voters and donors. While mobile and social marketing continue to be tested, direct mail, email and telemarketing campaigns are tried and true methods for getting out the vote and reaching donors. Multichannel donors give more – so political fundraisers need to reach them via all available channels.

February 1, 2012 | five ways to use phone data for multichannel campaigns

Relevate’s Kelly Idol provides insight on the continued value of customer telephone data in AdVents – the newsletter of the Direct Marketing Association of Washington.